Some of my favorite dudes put together a two night backpacking trip down the Knobstone Trail in southern Indiana. I’d never been on this trail, but it was a perfect time for fall foliage. The temps were a bit chilly at night, but given a camp fire and our high spirits things were perfect. The sleeping bag felt great though once we retired to our tents.
A fair so nice, we ended up going twice!
The thought dawned on me the other day that the rapid adoption of digital devices to run our lives has put our memories at risk. A risk that I think is higher now more than before, not that it was great pre-digital though. With one careless flush, we can quickly send our address book, emails, photos & videos, and more into the ether. Out of all of that the thing that scares me the most is losing the memories captured in the photos & videos.
If you are around my age you may remember family memories on slide film and VHS. While you could easily record over a birthday party with VHS, or have your slides damaged in a multitude of ways, at the least families had a physical copy stored somewhere.
Now what do we do in the digital world?
We successfully put on our 2nd WooConf earlier this year in Austin, TX. It was such a huge success and major improvement from our first WooConf. Not that the first was bad in any way, it was just astounding to me the leap that Maria and team made from WooConf 2014 to WooConf 2016! They deserve some major kudos for making WooConf 2016 such a great event. 🙂
Before I get too distracted though, the point of this post is to show how I shot the WooConf Golden Ticket Competition with my lousy iPhone 6. It’s no iPhone 6s/6s + with 4K video and optical stabilization, etc…, but I asked myself if we made a compelling set of videos did it matter?
iPhone 6 / Moment Lenses / VSCO
A few years ago our good friends asked us if we could take their Christmas card photo for them. We said, “Sure, of course, as long as you know we don’t have an actual stills camera.” They said yeah and agreed to the idea of taking their photo with a Blackmagic Cinema Camera. If you didn’t know this camera only shoots video, but it does it very well.
If you work creating videos for business, let me start with saying you MUST attend WistiaFest as soon as you can. If you want to stop reading here, then you’ve already got the point of my post. Start preparing your things for WistiaFest 2016. If you did want to know why I have such a strong opinion, then you can read on below.
Early this year my job role at WooThemes evolved into working on videos full time. My goal, and what I’ve been doing so far, is to be our in house video guy for all of our needs. I’ve been able to break down our video needs into two categories, those being Educational and Promotional. Educational videos falling more on the support side of our resources, while Promotional fits into our marketing team’s agenda. Surely some videos can fall into both but usually they have one goal in mind when planning for them.